Search Engine Optimization of websites and blogs is the most important marketing tactic for businesses around the world. The absolute amount of visitors that can be delivered into the sales funnels do SEO a certain marketing tool. While SEO is a guaranteed method to obtain a major part of your marketing goals, the continuous progression of optimization ways makes it difficult for any business to stay on top for a long time.
Some common SEO mistakes are hard to avoid and bad to your website ranking. Search engines are becoming harder to predict and there is no way to predict if your optimization strategies are on the right path. However, there are amazing proven ideas and methods to avoid basic SEO mistakes and to produce the wanted results that match your efforts.
Here are the 8 SEO mistakes that will make Google hate your website.
Google is concerned about its users and pushes content that is valuable and relevant to them. So when there are thousands of websites with content revolving about a singular topic, how does Google choose the most reliable between them?
One tactic for Google to rank websites is the quality of content on these sites. Original, unique, and relevant content that educates and informs users are given top preference over recycled and duplicate content. Rather than ripping off duplicate content, try to compose unique and meaningful content to not get driven behind in search results. duplicate content checker
Ranking in Google is all about picking the correct keywords and optimizing your website using them. One of the most usual mistakes is taking keywords that are too generic and avoiding long-tail keywords. While you use certain phrases to define your products, it is important to recognize what your possible customers might refer to them while they search.
It is ideal to do a careful and precise analysis before you begin optimization. Some tools that will be useful in keyword preference are Google AdWords Keyword Planner, Moz Keyword Explorer, Uber Suggest, and SEMrush.
3.No Quality Backlinks
Google realizes that a website is trusted and reliable when there are backlinks to it from high-quality websites. Developing a solid reputation for your website is required or Google may rank you lower in relating to other alike websites in your domain.
Get quality external links from related and high ranking sites to increase your possibilities of ranking on Google. Avoid performing for paid backlinks and programs of such kind. These are counterproductive and can injure your SEO scores.
4.No Mobile-Friendly Site
Almost over 55% of users throughout the world access internet by mobile phones. Google understands this developing trend and grants websites that offer a fast and user-friendly mobile experience. Firms that assure a smooth mobile experience for their users are ranked higher than equivalents who don’t have mobile-optimized websites.
A mobile-optimized website with great load speed is assured a better ranking on the Google SERP. Use speed test tools like Pingdom , PageSpeed Insights and GT Metrix to examine your website’s performance on desktop and mobile.
Keyword Stuffing ran 10 years back. But, Google has developed a long way since then. Now, stuffing keywords in your articles are viewed spammy by the search engine bots. Misusing your chosen keywords is harmful and hurts your SEO performance.
Google is already using a special semantic search called Latent Semantic Indexing (LSI) that can identify the topic of your content without you having to stuff your content with repeated keywords. Keyword Density Checker
6.No Social Media Interactions
Website optimization has a social aspect to it as well. A brand that has significant social outreach on channels such as Facebook, Twitter, and Instagram is identified by Google for ranking. The social media contributor base, shares, and comments play an essential part in strengthening the reliability of your website.
Building relationships with clients and doing structured outreach through influencers from multiple social channels is a need for ranking high on Google.
Too many web popups are a discomfort in the neck for any user. It takes away the engagement with your website and enhances the bounce rate. While it is apt to have relevant ads advertising on your website, enhancing it hurts your SEO goals.
The recent Google updates penalize sites that use disturbing pop-ups ads on desktop and mobile. According to Google, any popup that covers the main content on the website and that drives the user to a page different from the search results will be punished.
Broken links drive Google web crawlers to a lifeless end and can discourage your SEO efforts. These broken links along with the dreaded 404 pages not found error ruin your website’s ranking and reputation. They affect your repeat user ratio and consequently affect your website’s conversion rates. Instead of eliminating the bad links on your website, the practical thing to do will be to fix them.
There are various web analyzers and SEO tools to identify and fix these errors. You can make use of Google Webmasters and Ahrefs to check and fix broken links and 404 errors.
Search Engine Optimization is an essential part of digital marketing today. It is very vital to follow the best practices to avoid common SEO mistakes that can hurt your website rankings. Keep yourself updated on the regular Google tweaks to ace your SEO marketing efforts.